Creating a visual asset library for WUBurger / by katie ring

Fresh, locally sourced food is what WUBurger (www.wuburger.com) is all about! They feature fast food that is never frozen and comes straight from farms around New England. I was introduced to WUBurger’s owner to create a visual asset library to showcase all of their delicious menu items. See that double cheeseburger below? That’s what I had for lunch on shoot day. I ate it embarrassing fast because it was AMAZING. Ain’t no shame in my indulgent food game. My friends know that I’m a runner mostly so I can eat what I shoot guilt-free.


Double_Cheeseburger_WUBurger1684_A.jpg

I was lucky to have my art director friend, Drew Phillips, work with me on this shoot. Drew and I have collaborated on several past projects and it was wonderful to have someone I trust both to check the framing/focus of each capture, adjust lighting, and to help style food. With some creatives you start to read each other’s minds and I often find myself working this way with Drew. I’d look up from the laptop and he’d already be making the move I was about to make. High five to his styling of the patty melt below. I was happy to move around onions with tweezers and stack sandwiches like jenga challenges. However, I wasn't sure how to pull off this gooey melt. Drew to the rescue. He nailed it.

Each dish was photographed twice: once on the wood background and once on the tray. I used both the wood background and a WUBurger tray as different settings so that the images could be used in multiple ways while maintaining the same look and feel of the other images. Social media managers often look for ways to repurpose similar shots and I keep this in mind when I’m shooting.

WUBurger is part burger joint and part ice cream shop. Their ice cream comes fresh from Richardson farms (http://www.richardsonsicecream.com) twice a week! I love that this Northshore favorite is available in Woburn! Again, to give options, we shot at a variety of angles with different backgrounds so that the image could be more diverse and used by the client any way they need.

I love working with clients to create libraries like this. Giving a new or expanding business their own stock to pull from is a great source of satisfaction for me. I’m a girl who loves a good plan. Let me lay the ground work to give you a library so you can schedule out social media posts. You can always delay or push out content for a timely or newsworthy event. However, it’s great to have standby material instead of worrying day-to-day about what you’re going to come up with for your fans and followers.